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July, 2019 – Riwal, the aerial work platform and telehandler rental and sales specialist, has appointed Pedro Torres as CEO, effective immediately.


Torres’ appointment is based on his extensive 25 years of managerial experience in the international rental industry. In 2012, he joined Riwal as Regional Director and was promoted to COO in 2015. Throughout the years, he strongly contributed to the positive operational results of the company and the implementation of The Riwal Way, the continuous improvement program that transformed the company’s culture.


Together with René Timmers (CFO) and Søren Rosenkrands (CBDO), he successfully gave direction to the continued growth of Riwal’s international operations during the past period.


Ellen Meijer, member of Riwal’s Board of Directors, comments: “ We are so glad to have been able to select the right person for the job from within the company. The other members of Riwal’s Executive Management team fully support Pedro Torres’ appointment. Pedro’s operational and strategic skills, as well as his ability to enable team performance, makes him highly suited for the job.”



About Riwal

The Riwal Holding Group, established in 1968 and headquartered in The Netherlands, is an international rental and sales specialist of aerial work platforms, telehandlers and forklifts. Riwal employs over 2.350 people, has 75 depot operations in 16 countries, operates over 19.000 units and conducts business in over 70 countries. Riwal’s mission is through engaged people, to provide the best customer experience.


Note for the editor

For more information please contact:


Kris Desmedt

Mobile: +31 6 11774362

Phone: +31 88 618 18 00


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