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IPS Expands into the Middle East, North Africa and India

IPS, the UK-based international supplier of replacement parts for powered access platforms, is expanding into the Middle East, North Africa and India.


IPS is forming a joint venture with Kanoo Machinery, the plant and equipment division of Yusuf Bin Ahmed Kanoo Group, which is the largest independent family-owned group of companies in the Gulf. IPS Middle East will serve customers across the Gulf and the Maghreb region of Africa, as well as the Indian sub-continent. It is the largest expansion of the IPS network to date.


Kevin Shadbolt, Operations Director for IAPS Group, IPS’s parent company, said: “IPS Middle East will build on our existing relationships with major rental companies in this region. We have a sound understanding of the market and its growing requirements.


”Yusuf Bin Ahmed Kanoo is an ideal partner for IPS Middle East. The company has a strong track record and has developed its own sophisticated parts operation. By pooling our resources and expertise we can provide a single-source, high quality service to rental companies with a presence right across the region, as well as to independents, large or small.”


IPS has more than a decade of experience in supplying replacement parts and is the official UK parts distributor for a number of manufacturers including Genie, Hinowa, Omme Lift, Isoli, Youngman BoSS, Grove Manlift, Manitou, Pop-Up and MEC. It also offers a wide range of after-market parts for lesser-known brands and obsolete machines, sourced directly from the component manufacturers. Its team of experienced access parts specialists, coupled with a sophisticated parts database, ensure IPS provides a high level of technical support to customers, differentiating it from other companies that simply offer a limited range of cheaply-priced components with little or no assistance to solve customer problems.


Kanoo Machinery is one of the most respected names in the distribution of construction, industrial and material handling equipment. In the United Arab Emirates it represents highly respected brands including Bobcat, Hitachi, Sullair, Perkins and Grove. The company already has an extensive parts operation in the UAE, representing nine brands of construction and material handling equipment. It offers next-day delivery on 18,000 line items to more than 1,000 customers across the Gulf.


Bob Curtis, The Kanoo Group CEO for UAE and Oman, said: “The Gulf states, India and North Africa have all experienced high growth in the adoption and use of powered access over the past few years. IPS Middle East will bring increased price competitiveness and parts availability to this region, which can only be of benefit to rental companies and other aerial lift owners.

Praveen Hubli, Divisional Manager – Parts Operations for Kanoo Machinery, said: “The unique size, scale and geographical reach of Kanoo Machinery means that we can deliver a high quality replacement access platform parts service to our established customers across the entire region, including North Africa and the Indian sub-continent.”


IPS Middle East will hold a significant inventory of parts at The Kanoo Group’s logistics and distribution centre in Jebel Ali, UAE. From here, it can ship parts direct to customers throughout the region as well as to local Kanoo Machinery parts retail facilities, ensuring that customers have quick and ready access to the most in-demand products.


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